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ALFRED CHENEY JOHNSTON was born in New York City
on April 8, 1885. His family moved to Mt. Vernon, New York
which he later recalled as the place "where I got all my
pre-art school education." Johnston's father was a
distinguished banker who had connections to New York City's
upper class. Charles Dana Gibson, creator of the "Gibson
Girl," was a family friend who encouraged the young Alfred in
his art.
In 1903, at the age of 18, Alfred enrolled at The Art
Students League of New York. In 1904 he transferred to the
National Academy of Design in New York City which was then located on
109th Street. There he studied to be an illustrator. The
required drawing and painting classes from the nude model,
which were a part of the Academy's rigorous training program,
would prove to have a significant influence on his later
photography. Norman Rockwell, who would go on to gain fame as
an illustrator for the Saturday Evening Post, attended the
Academy around the same time. They became lifelong
friends.
Charles Dana Gibson continued to mentor the young Johnston.
"I was his protégé'," Johnston later recounted. It was
Gibson who initially advised Alfred to begin working in
photography and to capitalize on its potential as an
illustration tool. Cheney (as his friends called him)
probably gleaned some of his business acumen from Gibson as
well, such as using his middle name to promote himself as
Gibson had done.
Alfred Cheney Johnston started experimenting with
photography by taking portraits of friends and fellow
students attending his art classes. At this time artists who
could paint portraits in oil were making a good living,
particularly European artists. It's likely that Johnston's
astute mentor also advised him that there was a good living
to be made specializing in photographic portraiture. Alfred
applied the knowledge and principles he'd absorbed from his
painting classes to his portrait photography. Johnston's
photographs were indeed very painterly and throughout his
life many would compare his photographic technique to that
of fine art painting.
Johnston graduated from the Academy in 1908 and married
fellow classmate Doris Gernon in 1909. For the next seven
years Cheney continued to experiment with his photography
while Doris, an accomplished painter, did the
artistic darkroom retouch work on Cheney's glass plates and
prints.
Around 1916 Johnston's photography was brought
to the attention of Florenz Ziegfeld, founder of the
Ziegfeld Follies. After seeing examples of his portrait
photography, Ziegfeld invited the young Johnston to become
official photographer for the Follies. Cheney had one
stipulation to accepting Ziegfeld's offer. He required that
his name be included as a byline below every one of his
photographs. Again it's quite possible that Charles Dana
Gibson advised him on this. It proved to be an excellent
business move because Johnston's byline brought him other
commercial work from film companies and advertising agencies.
Ziegfeld promoted his shows as "Glorifying the American
Girl" and it was Johnston's job to capture Ziegfeld's vision
on film. Johnston's portraits of Ziegfeld's girls became
world famous. Just as his mentor Charles Dana Gibson created
the "Gibson Girl," Johnston went on to create the "Ziegfeld
Girl" which became the next standard of beauty for a new
generation of Americans.
Johnston had a very lucrative career with the Follies
until the stock market crash of 1929. The Follies was hit
hard. Ziegfeld lost all of his money and later died in 1932
as a result of the strain. Johnston continued to work
commercially in NYC. However, with the loss of the Follies
account it seemed as though he had lost his identity.
In 1939 Cheney and Doris decided to leave NYC and bought a
15 acre rural property in Oxford, Connecticut. The reasons
for the move are unclear but
his photographic style had fallen out of fashion and WWII
was approaching, bringing with it uncertainty and the rising
cost of living in NYC. He and Doris converted the barn on
their property into studio space for her painting and his
photography.
There is little record of the photographs that Cheney took
from his years in Connecticut. In 1937, just prior to moving
to Connecticut, he partnered with Swan Publications of NYC
and published a spiral bound art book entitled Enchanting
Beauty. Although praised by critics, fellow artists and
friends, the book's success appears to have been limited.
After the war Cheney attempted to begin again in 1949 by
opening a photography studio in New Haven, CT and later by
opening another studio in Seymour, a small town close to
Oxford, but both were short-lived. At this point he joined the Hartford County Camera Club as well as the
Connecticut branch of the PPANE, the New England regional
group connected to the PPA, the Professional Photographers
of America. He gave a few lectures and demonstrations at the
yearly conventions of these organizations and also taught
photography to small groups at his studio in Connecticut.
Alfred Cheney Johnston died in 1971, three years after the
death of his wife. He died alone survived only by his cat
and the remains of thousands of portraits from a faded era
which had made him famous. The world of the 1970s with the
Viet Nam War, rock music and fine art photography had a lock
on the attention of the NYC art world. His passing
went largely unnoticed.
-Biography
& Photo Excerpted from Internet Sources |