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Alfred Cheney Johnston

ENCHANTING BEAUTY

The Classic Photo Study of the Female Nude
By the Photographer of the Ziegfeld Follies
Stated First Edition, 1937

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937

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ENCHANTING BEAUTY
PHOTO SAMPLER

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
Book Cover in Original Jacket

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
Title Page

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
ENCHANTING BEAUTY Sample Photo 1

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
Book Editor & Copyright Detail

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
ENCHANTING BEAUTY Sample Photo 2

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
Sample of the Introduction by Alfred Cheney Johnston

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
Notes and Facsimile Signature of Alfred Cheney Johnston

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
Spiral-bound Book in Original Box

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
Year of Publication & Publisher Detail

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
ENCHANTING BEAUTY Photo Sample 3

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
Page Edge Front Angle

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937
ENCHANTING BEAUTY Sample Photo 4
 

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ALFRED CHENEY JOHNSTON

ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937

       ALFRED CHENEY JOHNSTON was born in New York City on April 8, 1885. His family moved to Mt. Vernon, New York which he later recalled as the place "where I got all my pre-art school education." Johnston's father was a distinguished banker who had connections to New York City's upper class. Charles Dana Gibson, creator of the "Gibson Girl," was a family friend who encouraged the young Alfred in his art.

In 1903, at the age of 18, Alfred enrolled at The Art Students League of New York. In 1904 he transferred to the National Academy of Design in New York City which was then located on 109th Street. There he studied to be an illustrator. The required drawing and painting classes from the nude model, which were a part of the Academy's rigorous training program, would prove to have a significant influence on his later photography. Norman Rockwell, who would go on to gain fame as an illustrator for the Saturday Evening Post, attended the Academy around the same time. They became lifelong friends.

Charles Dana Gibson continued to mentor the young Johnston. "I was his protégé'," Johnston later recounted. It was Gibson who initially advised Alfred to begin working in photography and to capitalize on its potential as an illustration tool. Cheney (as his friends called him) probably gleaned some of his business acumen from Gibson as well, such as using his middle name to promote himself as Gibson had done.

Alfred Cheney Johnston started experimenting with photography by taking portraits of friends and fellow students attending his art classes. At this time artists who could paint portraits in oil were making a good living, particularly European artists. It's likely that Johnston's astute mentor also advised him that there was a good living to be made specializing in photographic portraiture. Alfred applied the knowledge and principles he'd absorbed from his painting classes to his portrait photography. Johnston's photographs were indeed very painterly and throughout his life many would compare his photographic technique to that of fine art painting.

Johnston graduated from the Academy in 1908 and married fellow classmate Doris Gernon in 1909. For the next seven years Cheney continued to experiment with his photography while Doris, an accomplished painter, did the artistic darkroom retouch work on Cheney's glass plates and prints.

Around 1916 Johnston's photography was brought to the attention of Florenz Ziegfeld, founder of the Ziegfeld Follies. After seeing examples of his portrait photography, Ziegfeld invited the young Johnston to become official photographer for the Follies. Cheney had one stipulation to accepting Ziegfeld's offer. He required that his name be included as a byline below every one of his photographs. Again it's quite possible that Charles Dana Gibson advised him on this. It proved to be an excellent business move because Johnston's byline brought him other commercial work from film companies and advertising agencies.

Ziegfeld promoted his shows as "Glorifying the American Girl" and it was Johnston's job to capture Ziegfeld's vision on film. Johnston's portraits of Ziegfeld's girls became world famous. Just as his mentor Charles Dana Gibson created the "Gibson Girl," Johnston went on to create the "Ziegfeld Girl" which became the next standard of beauty for a new generation of Americans.

Johnston had a very lucrative career with the Follies until the stock market crash of 1929. The Follies was hit hard. Ziegfeld lost all of his money and later died in 1932 as a result of the strain. Johnston continued to work commercially in NYC. However, with the loss of the Follies account it seemed as though he had lost his identity. In 1939 Cheney and Doris decided to leave NYC and bought a 15 acre rural property in Oxford, Connecticut. The reasons for the move are unclear but his photographic style had fallen out of fashion and WWII was approaching, bringing with it uncertainty and the rising cost of living in NYC. He and Doris converted the barn on their property into studio space for her painting and his photography.

There is little record of the photographs that Cheney took from his years in Connecticut. In 1937, just prior to moving to Connecticut, he partnered with Swan Publications of NYC and published a spiral bound art book entitled Enchanting Beauty. Although praised by critics, fellow artists and friends, the book's success appears to have been limited.

After the war Cheney attempted to begin again in 1949 by opening a photography studio in New Haven, CT and later by opening another studio in Seymour, a small town close to Oxford, but both were short-lived. At this point he joined the Hartford County Camera Club as well as the Connecticut branch of the PPANE, the New England regional group connected to the PPA, the Professional Photographers of America. He gave a few lectures and demonstrations at the yearly conventions of these organizations and also taught photography to small groups at his studio in Connecticut.

Alfred Cheney Johnston died in 1971, three years after the death of his wife. He died alone survived only by his cat and the remains of thousands of portraits from a faded era which had made him famous. The world of the 1970s with the Viet Nam War, rock music and fine art photography had a lock on the attention of the NYC art world. His passing went largely unnoticed.

                              -Biography & Photo Excerpted from Internet Sources

                          

 

 

Book Description

ENCHANTING BEAUTY. By Alfred Cheney Johnston. Managing Editor: Carl Timin. A photographic study of female artistic nudes. New York: (R.K.O. Building) Swan Publications, Inc., 1937. Stated First edition in original card shipping box. The book has 93 spiral-bound pages with approximately 88 large black/white photos. It measures 9.5'x12" including the wire spiral. The book concludes with one page of "Author's Notes" followed by two pages of "Critical Opinions."

Book Condition

This collectible photography book's interior and photograph pages are in Fine/Very Fine condition with no marks, rips, tears or chipping. The included original shipping box is quite worn. The book's cover is Very Good with minor discoloration marks on the jacket and slight foxing on outer page edge. Overall, ENCHANTING BEAUTY is in Good+/Very Good condition.

      

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Provenance

This first printing of ENCHANTING BEAUTY was an
inheritance from the estate of the Seller's father.

 

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Purchasing

ENCHANTING BEAUTY is currently available for immediate shipment from the Seller in Weston, Massachusetts to U.S. or International Buyer address. Payment may be made by expedited U.S. Bank/Cashier's Check or Wire Transfer, or alternately by credit/debit card to PayPal which would incur a 3% surcharge for fees. Full payment will be held in escrow by Rare Book Consignments for 72 hours once received or until proof of shipment of the set with tracking number having been made to the Buyer's address is received from the Seller.  Please contact
Rare Book Consignments for availability or other queries.

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ENCHANTING BEAUTY - Alfred Cheney Johnston - First Edition, 1937

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